SDGCC Best-Practise Series: Case 1 - Gender Equality
The film targets the cultural preference for sons by educating the public on the scientific reality that gender is determined by paternal genes, debunking long-held myths. By emphasizing that daughters are equally capable of achieving success in all professional fields, the campaign promotes a shift toward gender parity and inclusive growth. It encourages families to celebrate the birth of girls and provide them with equal opportunities for education and career advancement.
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